This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Excel Auto Lounge does not share/buy/sell opt-in consent with third parties. No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions.

Definitions

Account: a unique account created for You to access our Service or parts of our Service.
Business: for the purpose of the CCPA (California Consumer Privacy Act), refers to the Company as the legal entity that collects Consumers' personal information and determines the purposes and means of the processing of Consumers' personal information.
Company: referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement refers to Excel Auto Lounge, a DBA of IdealAutoUSA Corp. For the purpose of the GDPR, the Company is the Data Controller.
Consumer: for the purpose of the CCPA (California Consumer Privacy Act), means a natural person who is a California resident.
Cookies: small files that are placed on Your computer, mobile device or any other device by a website.
Data Controller: for the purposes of the GDPR (General Data Protection Regulation), refers to the Company as the legal person which alone or jointly with others determines the purposes and means of the processing of Personal Data.
Device: any device that can access the Service such as a computer, a cellphone or a digital tablet.
Do Not Track (DNT): a concept that has been promoted by US regulatory authorities, in particular the U.S. Federal Trade Commission (FTC).
Personal Data: any information that relates to an identified or identifiable individual.
Sale: for the purpose of the CCPA (California Consumer Privacy Act), means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means.
Service: refers to this Website as well as any interactive chat, text messaging, or other means of communication embedded within this Website.
Service Provider: any natural or legal person who processes the data on behalf of the Company.
Usage Data: refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself.
Website: refers to the publicly accessible web pages and associated content for the Company, accessible from https://www.excelautolounge.com.
You: means the individual accessing or using the Service.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You, including:

First name and last name
Email addresses
Phone numbers
Contact preferences
Address, state, province, zip/postal code, city
Credit/debit card details
GPS coordinates
Usage Data

Sensitive Data

While using Our Service, with Your consent or otherwise permitted by law, sensitive data we collect may include, but is not limited to:

Data required to retrieve credit scores, used for determining interest rates and payment information

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address), device type, operating system, browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information.

Cookies or Browser Cookies: A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service.

Web Beacons: Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs).

Necessary / Essential Cookies (Session): These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features.
Cookies Policy / Notice Acceptance Cookies (Persistent): These Cookies identify if users have accepted the use of cookies on the Website.
Functionality Cookies (Persistent): These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference.
Tracking and Performance Cookies (Persistent): These Cookies are used to track information about traffic to the Website and how users use the Website.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

To provide and maintain our Service, including to monitor the usage of our Service.
To manage Your Account: to manage Your registration as a user of the Service.
For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased.
To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication.
To provide You with news, special offers and general information about other goods, services and events which we offer.
To manage Your requests: To attend and manage Your requests to Us.
To deliver targeted advertising to You: We may use Your information to develop and display content and advertising.
For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, or other sale or transfer of some or all of Our assets.
For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends.

Information Sharing

Excluding SMS consent and data, we may share Your personal information in the following situations:

With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service.
For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger.
With Affiliates: We may share Your information with Our affiliates.
With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
With other users: when You share personal information or otherwise interact in the public areas with other users.
With Your consent: We may disclose Your personal information for any other purpose with Your consent.

Terms and Conditions (SMS)

Excel Auto Lounge is a DBA of IdealAutoUSA Corp, located at 521 US-130, Hightstown, NJ 08520.

By providing a telephone number, You agree to receive informational messages (appointment reminders, account notifications, etc.) from Excel Auto Lounge. Message frequency varies. Message and data rates may apply. For help, reply HELP or email us at Leads@driveexcelautolounge.com. You can opt out at any time by replying STOP.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy.

Delete Your Personal Data

You have the right to delete or request that We assist in deleting the Personal Data that We have collected about You.

You may update, amend, or delete Your information at any time by signing in to Your Account, if you have one, and visiting the account settings section.

Please note, however, that We may need to retain certain information when we have a legal obligation or lawful basis to do so.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred.

Law Enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities.

Other Legal Requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

Comply with a legal obligation
Protect and defend the rights or property of the Company
Prevent or investigate possible wrongdoing in connection with the Service
Protect the personal safety of Users of the Service or the public
Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure.

While We use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security from hackers and other cybercriminals.

Detailed Information on the Processing of Your Personal Data

The Service Providers We use may have access to Your Personal Data. These third-party vendors collect, store, use, process and transfer information about Your activity on Our Service.

Analytics

Google Analytics: Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on.

Email Marketing

We may use Your Personal Data to contact You with newsletters, marketing or promotional materials and other information that may be of interest to You.

You may opt-out of receiving any, or all, of these communications from Us by following the unsubscribe link or instructions provided in any email We send. Amazon Simple Email Service is used for email management.

Payments

We may provide paid products and/or services within the Service. In that case, we may use third-party services for payment processing.

We will not store or collect Your payment card details. That information is provided directly to Our third-party payment processors. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council. Stripe is used as a payment processor.

Behavioral Remarketing

The Company uses remarketing services to advertise to You after You accessed or visited our Service.

We and Our third-party vendors use cookies and non-cookie technologies to help Us recognize Your Device. Third-party vendors include:

Google Ads (AdWords): You can opt-out of Google Analytics for Display Advertising and customise the Google Display Network ads by visiting the Google Ads Settings page.
Bing Ads Remarketing: Bing Ads remarketing service is provided by Microsoft Inc.
Twitter: Twitter remarketing service is provided by Twitter Inc.
Facebook: Facebook remarketing service is provided by Facebook Inc.
AdRoll: AdRoll remarketing service is provided by NextRoll, Inc.

Usage, Performance and Miscellaneous

Google Places: Google Places is a service that returns information about places using HTTP requests.

GDPR Privacy

Legal Basis for Processing Personal Data under GDPR

We may process Personal Data under the following conditions:

Consent: You have given Your consent for processing Personal Data for one or more specific purposes.
Performance of a contract: Provision of Personal Data is necessary for the performance of an agreement with You.
Legal obligations: Processing Personal Data is necessary for compliance with a legal obligation.
Vital interests: Processing Personal Data is necessary in order to protect Your vital interests.
Public interests: Processing Personal Data is related to a task that is carried out in the public interest.
Legitimate interests: Processing Personal Data is necessary for the purposes of the legitimate interests pursued by the Company.

Your Rights under the GDPR

The Company undertakes to respect the confidentiality of Your Personal Data and to guarantee You can exercise Your rights. You have the right under this Privacy Policy, and by law if You are within the EU, to:

Request access to Your Personal Data. The right to access, update or delete the information We have on You.
Request correction of the Personal Data that We hold about You. You have the right to have any incomplete or inaccurate information We hold about You corrected.
Object to processing of Your Personal Data. This right exists where We are relying on a legitimate interest as the legal basis.
Request erasure of Your Personal Data. You have the right to ask Us to delete or remove Personal Data when there is no good reason for Us to continue processing it.
Request the transfer of Your Personal Data. We will provide to You, or to a third-party You have chosen, Your Personal Data in a structured, commonly used, machine-readable format.
Withdraw Your consent. You have the right to withdraw Your consent on using your Personal Data.

Exercising of Your GDPR Data Protection Rights

You may exercise Your rights of access, rectification, cancellation and opposition by contacting Us. You have the right to complain to a Data Protection Authority about Our collection and use of Your Personal Data.

CCPA Privacy

This privacy notice section for California residents supplements the information contained in Our Privacy Policy and it applies solely to all visitors, users, and others who reside in the State of California.

Categories of Personal Information Collected

Category A – Identifiers (Collected: Yes): real name, alias, postal address, unique identifiers, email, account name, driver's license number.
Category B – Personal Information Categories, Cal. Civ. Code § 1798.80(e) (Collected: Yes): name, signature, SSN, physical characteristics, address, phone, passport, financial information.
Category C – Protected Classification Characteristics (Collected: Yes): age, race, color, ancestry, national origin, religion, marital status, medical condition, disability, sex, sexual orientation, veteran status, genetic information.
Category D – Commercial Information (Collected: Yes): records and history of products or services purchased or considered.
Category E – Biometric Information (Collected: No): genetic, physiological, behavioral characteristics, fingerprints, faceprints.
Category F – Internet or Other Similar Network Activity (Collected: Yes): interaction with our Service or advertisement.
Category G – Geolocation Data (Collected: Yes): approximate physical location.
Category H – Sensory Data (Collected: No): audio, electronic, visual information.
Category I – Professional or Employment-Related Information (Collected: Yes): current or past job history or performance evaluations.
Category J – Non-Public Education Information (Collected: No): education records directly related to a student.
Category K – Inferences Drawn from Other Personal Information (Collected: No): profile reflecting preferences, characteristics, psychological trends.

Sources of Personal Information

Directly from You. For example, from the forms You complete on our Service.
Indirectly from You. For example, from observing Your activity on our Service.
Automatically from You. For example, through cookies We or our Service Providers set on Your Device.
From Service Providers. For example, third-party vendors to monitor and analyze the use of our Service.

Use of Personal Information for Business Purposes or Commercial Purposes

We may use or disclose personal information We collect for “business purposes” or “commercial purposes” (as defined under the CCPA):

To operate our Service and provide You with our Service
To provide You with support and to respond to Your inquiries
To fulfill or meet the reason You provided the information
To respond to law enforcement requests
As described when collecting Your personal information
For internal administrative and auditing purposes
To detect security incidents and protect against malicious activity
To detect and repair errors

Disclosure of Personal Information for Business Purposes or Commercial Purposes

We may use or disclose and may have used or disclosed in the last twelve (12) months the following categories of personal information for business or commercial purposes: Category A (Identifiers), Category B (Personal information categories), Category C (Protected classification characteristics), Category D (Commercial information), Category F (Internet or other similar network activity).

When We disclose personal information for a business purpose or a commercial purpose, We enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential.

In accordance with our SMS policy, your consent and data will not be shared with third parties outside of those required to send these messages (e.g., SMS carriers). You may opt out at any time by replying “STOP”.

Sale of Personal Information

As defined in the CCPA, “sell” and “sale” mean selling, renting, releasing, disclosing, disseminating, making available, transferring … a consumer's personal information by the business to a third party for valuable consideration.

We may sell and may have sold in the last twelve (12) months the following categories of personal information: Category A (Identifiers), Category B (Personal information categories), Category D (Commercial information), Category F (Internet or other similar network activity).

Text messaging opt-in data and consent will not be sold to third parties.

Share of Personal Information

We may share Your personal information identified in the above categories with the following categories of third parties: Service Providers; Payment processors; Our affiliates; Our business partners; Third party vendors to whom You or Your agents authorize Us to disclose Your personal information.

Text messaging opt-in data and consent will not be shared with third parties.

Sale of Personal Information of Minors Under 16 Years of Age

We do not knowingly collect personal information from minors under the age of 16 through our Service. We do not sell the personal information of Consumers We actually know are less than 16 years of age, unless We receive affirmative authorization. Consumers who opt-in to the sale of personal information may opt-out of future sales at any time. If You have reason to believe that a child under the age of 13 (or 16) has provided Us with personal information, please contact Us.

Your Rights under the CCPA

The right to notice. You have the right to be notified which categories of Personal Data are being collected.
The right to request. Under CCPA, You have the right to request that We disclose information to You about Our collection, use, sale, disclosure.
The right to say no to the sale of Personal Data (opt-out). You have the right to direct Us to not sell Your personal information.
The right to delete Personal Data. You have the right to request the deletion of Your Personal Data, subject to certain exceptions.
The right not to be discriminated against. You have the right not to be discriminated against for exercising any of Your consumer's rights.

Exercising Your CCPA Data Protection Rights

In order to exercise any of Your rights under the CCPA, and if You are a California resident, You can contact Us at Leads@driveexcelautolounge.com.

Only You, or a person registered with the California Secretary of State that You authorize to act on Your behalf, may make a verifiable request. Your request to Us must provide sufficient information that allows Us to reasonably verify You are the person, and describe Your request with sufficient detail.

We cannot respond to Your request or provide You with the required information if We cannot verify Your identity or authority to make the request, and confirm that the personal information relates to You.

We will disclose and deliver the required information free of charge within 45 days of receiving Your verifiable request. The time period to provide the required information may be extended once by an additional 45 days. Any disclosures We provide will only cover the 12-month period preceding the verifiable request's receipt.

Do Not Sell My Personal Information

You have the right to opt-out of the sale of Your personal information. The Service Providers we partner with (for example, our analytics or advertising partners) may use technology on the Service that sells personal information as defined by the CCPA law.

Opt-out platforms: the NAI's opt-out platform, the EDAA's opt-out platform, the DAA's opt-out platform. On mobile devices: “Opt out of Interest-Based Ads” or “Opt out of Ads Personalization” on Android; “Limit Ad Tracking” on iOS.

“Do Not Track” Policy as Required by California Online Privacy Protection Act (CalOPPA)

Our Service does not respond to Do Not Track signals. However, some third party websites do keep track of Your browsing activities. If You are visiting such websites, You can set Your preferences in Your web browser.

Children's Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13.

If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent's consent.

Your California Privacy Rights (California's Shine the Light Law)

Under California Civil Code Section 1798 (California's Shine the Light law), California residents with an established business relationship with us can request information once a year about sharing their Personal Data with third parties.

California Privacy Rights for Minor Users

California Business and Professions Code Section 22581 allows California residents under the age of 18 who are registered users of online sites, services or applications to request and obtain removal of content or information they have publicly posted.

Be aware that Your request does not guarantee complete or comprehensive removal of content or information posted online.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. We strongly advise You to review the Privacy Policy of every site You visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the “Last updated” date.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions or concerns regarding your privacy or the handling of your data, You can contact us:

By email: Leads@driveexcelautolounge.com

By visiting: https://www.excelautolounge.com

Location: Excel Auto Lounge, a DBA of IdealAutoUSA Corp, 521 US-130, Hightstown, NJ 08520

Phone: (908) 774-9847